Ryan Strategic Advisory has released its latest report titled The American Nearshore: 2024. Authored by Sean Goforth, Research Partner at Ryan Strategic Advisory, the report provides an analysis of the outsourced contact center sector within the American nearshore region, focusing on key markets such as the Caribbean, Central America, Mexico, and Colombia.
The report utilizes data from the 2024 Front Office CX Omnibus Survey, along with insights gathered from interviews with industry professionals and secondary sources. It examines several critical issues affecting the sector, including the impact of technological advancements on customer experience (CX) delivery, shifts in enterprise buyer preferences across the region, and the rise in demand from new sourcing markets.
Peter Ryan, Principal Analyst and founder of Ryan Strategic Advisory, noted the significant evolution of the American nearshore in the past decade and a half, highlighting its transition from an emerging outsourcing destination to a well-established part of the business process outsourcing (BPO) landscape. He emphasized the relevance of the report for providers and buyers looking to navigate the evolving dynamics of this region.
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