Sitel To Open Hybrid Contact Center – Coworking Facility In Barranquilla, Colombia

US based contact center operator Sitel Group today announced it will open what it calls a MAXhub hybrid coworking center in Barranquilla Colombia. Additionally, the firm says it plans to hire 11,000 agents in 2021 to meet the needs of rapid client growth in Colombia.

Designed as a hybrid co-working center, the MAXhub is dedicated to in-person collaboration, training and development and employee engagement. Agents have access to socializing areas, computers and wellness spaces, and Sitel Colombia hopes the site will spur engagement and interaction with the local community.

Sitel says it now has 85% of its workforce teleworking during the COVID-19 pandemic with 5,000 associates currently working from home in Colombia. The company says that leveraging its MAXhub model, it is gearing up to hire thousands more in the region.

“As a result of the strength and flexibility deployed by our Sitel at Home solution and the high demand for work-from-home jobs, we continue to experience fast growth in the region,” said Eduardo Endo, VP of Operations – Sitel Colombia. “Our MAXhub opening in Barranquilla represents our ongoing commitment to the employee experience, where we can support our growing network of at-home associates with tools and resources to stay connected while meeting business growth objectives.”

The Barranquilla MAXhub—which is slated to open in spring 2021 offers an innovative space where associates can work, learn, grow and connect. The center will feature 1,500 square feet of co-working space, gym, cafeteria, library and training rooms dedicated to Sitel Colombia’s English improvement program, MAX English.

“On the heels of hiring more than 5,000 associates in 2020 to support incredible client growth in Colombia, we are projecting to hire another 11,000 full-time and part-time associates in 2021—a 50% increase from 2020,” said Mike Small, CEO – Americas, Sitel Group. “Leveraging our MAXhub model and flexible Sitel at Home capabilities create new career opportunities and expand our reach into new regional markets.”

As a physical extension of Sitel MAX (My Associate Experience), the MAXhub is designed to deliver a consistent and connected employee experience for all employees, whether they’re on-site or working from home.

Interested candidates may apply at or read more about Sitel Group’s MAXhubs here.

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