Fast-Growing UK Outsourcing Firm Ascensos Acquired By Firstsource Solutions

Firstsource Solutions Limited (NSE: FSL, BSE: 532809), a global provider of business process services (BPS) and a subsidiary of the RP-Sanjiv Goenka Group, has acquired Ascensos, a UK-based customer experience outsourcing partner specializing in retail and eCommerce.

In a statement, Dr. Sanjiv Goenka, Chairman of the RPSG Group and Firstsource, emphasized that the acquisition aligns with the company’s growth strategy. He noted that the addition of Ascensos strengthens Firstsource’s position in the $28 billion global retail and consumer packaged goods (CPG) BPO market. According to Goenka, Ascensos’ retail expertise, combined with Firstsource’s technology and RPSG Group’s industry experience, will open new growth opportunities for the company and its clients.

John Devlin, CEO of Ascensos (above photo), described the acquisition as a strategic fit, citing minimal overlap in geographic focus and customer base. He highlighted that Ascensos’ expertise in retail and eCommerce, paired with Firstsource’s global reach and technology, will enhance the services offered to current clients and expand the company’s capabilities. Devlin will remain as CEO of Ascensos, ensuring continuity for the company’s operations.

Following the acquisition, Ascensos will continue to operate as a separate business unit under its own brand and will maintain its headquarters in Scotland. The company will leverage Firstsource’s technological resources to improve its service offerings in the retail sector.

This acquisition is part of Firstsource’s broader effort to enhance its customer experience (CX) capabilities in the retail and eCommerce sectors. By integrating Ascensos’ industry knowledge with Firstsource’s technological assets, the company aims to simplify customer interactions and improve the integration of digital and physical service channels.

Ascensos’ nearshore delivery operations in Romania, South Africa, and Trinidad & Tobago will complement Firstsource’s offshore capabilities, providing additional options for clients and expanding the company’s multi-lingual service offerings. Ascensos’ clients are expected to benefit from Firstsource’s experience in artificial intelligence, analytics, and automation to develop advanced solutions tailored to the retail market.ui