The 2025 NAB Show concluded, marking the end of the annual event for the media and entertainment industry. The event reported 55,000 registered attendees from 160 countries, with 26% of attendees traveling from outside the United States and 53% registering for the first time.
According to the National Association of Broadcasters (NAB), the organization that produces the show, this year’s event highlighted key industry trends, including artificial intelligence (AI), the creator economy, and the convergence of sports and technology.
The show featured nearly 1,100 global exhibitors, including 125 new exhibitors. Participating companies included Adobe, Amazon Web Services (AWS), AT&T Business, Canon, Cisco, Dell Technologies, Fujifilm, Intel, Microsoft, Nikon, Quantum Corporation, Riedel Communications, Sony, and Verizon Business. David Ross, CEO of Ross Video, an exhibitor at the show, noted the significance of the event for the industry.
The NAB Show featured over 550 conference sessions and more than 1,000 speakers. Representatives from companies like The Walt Disney Company, NBCUniversal, TikTok, and YouTube participated in discussions. Notable speakers included Gotham Chopra, Co-founder of Religion of Sports; Jody Gerson, Chairman and CEO of Universal Music Publishing Group; Nick Khan, President & CEO of WWE; Paul “Triple H” Levesque, Chief Content Officer of WWE; Dhar Mann and Sean Atkins from Dhar Mann Studios; and Steven A. Smith, Television Host for ESPN.
New conference tracks included the Sports Summit, which explored the intersection of sports, media, and technology and featured insights from Portia Archer, CEO of the Women’s Tennis Association (WTA). The Business of Entertainment track, produced in partnership with The Ankler, addressed media dealmaking, content bundles, advertising models, and the creator economy. Sessions focusing on AWS, AI, and sports streaming reportedly had high attendance. The event also featured The Creator Lab, a dedicated space for digital content creators.
During the show, the NAB announced the launch of its Creator Council, an advisory group composed of creators and thought leaders intended to guide the organization’s engagement with the creator economy. The council will provide strategic advice to NAB on industry trends and the evolving needs of content creators.
Several company announcements were made at the 2025 NAB Show. Sony introduced its HDC-F5500V and HDC-P50A cameras. Verizon Business announced a portable Private 5G Network framework for live broadcasters.
Attendees at the NAB Show. Photo credit: NAB Show website.
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