Following months of collaborating together on a pilot project, DocuSign has acquired the license to intellectual property and source code of analytics and machine learning-focused firm Appuri. The digital document signing company has also hired several of the Seattle-based company’s top executives, among others, to join its product development team.
Given the terms of the license — DocuSign has the rights to independently advance the core technology and “Appuri’s products will no longer be sold separately,” according to DocuSign — the deal effectively functions as an acquisition. And the San Francisco-based company will continue to develop the underlying Appuri IP as it integrates it into the DocuSign platform along with the new hires entering the company.
“As an early adopter of Appuri’s machine learning-based audience segmentation technology, we had an opportunity to get to know the people and underlying platform developed by the company,” said Tom Casey, senior vice president of engineering at DocuSign. “It quickly became clear that there was a good technology and team fit — one that was consistent with our product plans.”
Appuri founder Damon Danieli and Bilal Aslam will both join the company along “the majority of Appuri’s team,” according to DocuSign.
(Photo credit: Ian Brown)
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