Salesforce, entering into what it calls a “new strategic partnership” with Google, is now connecting its customer relationship management (CRM) platform with many of the search engine leader’s so-called G-Suite array of analytics, communication, document, productivity, and collaboration services.
The new alignment was announced at this week’s Dreamforce 2017 event in San Francisco. Specifically, Salesforce said it believes the companies can create benefits for customers by aligning CRM marketing and sales insights with the powerful analytics offered by Google Analytics 360.
“For the first time ever, our customers will be able to seamlessly connect what’s happening across sales, marketing, and advertising, and take action across our ad platforms and Salesforce,” said Sridhar Ramaswamy, senior vice president of ads and commerce for Google.
The San Francisco-based CRM and cloud computing firm says that it will use Google’s cloud offerings “for its core service” as it pushes to further expand internationally. It will also integrate its Salesforce Lightning and Salesforce Quip products with Google services including Google Analytics, Gmail, Google Hangouts, Google Calendar, Google Drive, Google Docs, and Google Sheets.
Any Salesforce clients not already using such Google services will now get free access to them for a year (with some restrictions), stated the company.
“There has never been an easier way for companies to run their entire business in the cloud,” said Marc Benioff, chairman and CEO of Salesforce. “From productivity apps, email, and analytics to sales, service, and marketing apps, this partnership will help make our customers smarter and more productive.”
In a statement, Salesforce detailed the full extent of its integration plans with Google. The following breakdown of the “new integrations” from the company is being reprinted here in full:
Connect Salesforce with G Suite: Customers will be able to surface powerful customer intelligence seamlessly between G Suite, which is already being used by more than 3.5 million businesses globally, and Salesforce Lightning and Quip, which are redefining CRM for the Fortune 500.
Salesforce Lightning for Gmail: Salesforce Lightning and Gmail will deeply integrate, enabling users to surface relevant Salesforce CRM data in Gmail as well as customer interactions from Gmail directly within Salesforce. High priority emails will be identified and next actions will be suggested based on content within emails, allowing users to service and sell to customers faster than ever before.
Salesforce Lightning for Google Sheets: Salesforce Lightning integrations with Google Sheets will allow users to embed Sheets within Salesforce. In addition, with a single click, users will be able to easily push data from Salesforce Records or Reports to a new Google Sheet. This data will be updated bi-directionally automatically, ensuring everyone has access to the most recent information.
Quip Live Apps for Google Drive and Google Calendar: With the new Quip Live Apps for Google Drive and Google Calendar, teams will be able to embed any list of Drive files, including Google Docs, Slides and Sheets, or their Google Calendar inside Quip, enabling users to access information in a more collaborative, open cloud environment. This new combination of Quip and G Suite will create a modern alternative to legacy intranet content services.
Salesforce for Hangouts Meet: Users will be able to surface relevant customer and account details, service case history and more from Salesforce CRM directly within the Hangouts Meet interface so reps have the insights needed to drive a deal forward or solve a customer service request.
Connect the world’s #1 sales and marketing solutions from Salesforce with the Google Analytics 360 Suite. The combined power of Google Analytics 360, Salesforce Sales Cloud and Marketing Cloud will deliver the insights marketers need to drive smarter engagement—from awareness all the way through to conversion and retention.
Salesforce Marketing Cloud and Google Analytics 360: For the first time, a marketer can create customized audiences in Analytics 360 and easily push them to Marketing Cloud for activation in direct marketing channels such as email and mobile. In addition, Analytics 360 data will be available directly within Marketing Cloud, delivering marketers one holistic dashboard of consumer engagement data.
Salesforce Sales Cloud and Google Analytics 360: By integrating Sales Cloud data into Analytics 360, marketers will gain new visibility into the sales cycle, enabling them to create richer audience segments and deliver smarter ad optimization. With this deep integration, advertisers can convert prospects into customers and find more new customers by leveraging Google’s ad platforms.
Pricing and Availability
Several integrations between G Suite and Salesforce are already in market, including Salesforce Lightning for Gmail, and integrations with Calendar and Google Drive. Deeper integrations are expected to start rolling out in 2018.
The Quip Live Apps integration with Google Drive is expected to be generally available in the first half of 2018 with any Quip Enterprise License, for $25 per user, per month.
Qualified Salesforce customers receive G Suite for up to one year at no additional cost. This promotion from Google is available to Salesforce customers—restrictions apply, more details can be found here.
The integrations between Salesforce and Google Analytics 360 are expected to begin to arrive in the first half of 2018 and will be offered at no additional cost.
Photo: Salesforce executives speak on an panel in 2013 alongside peers from Google, Accenture, and Facebook. (Credit: Raysonho @ Open Grid Scheduler / Grid Engine)