In Move to Beef Up Customer Analytics, NICE Closes on Deal to Acquire Mattersight
In a move to beef up its customer service offerings, cloud software provider NICE Ltd. (NASDAQ: NICE) has closed on its acquisition of Mattersight Corporation (NASDAQ: MATR), a behavioral analytics company based in Chicago.
Specifically, the Hoboken, New Jersey-based company says that plans to integrate Mattersight’s customer analytics and “predictive behavioral routing” technology with its own Nexidia “interaction analytics” and inContact CXone customer experience platforms.
The deal was completed after the August 17 expiration of tender offer by NICE for all outstanding shares of Mattersight’s common and preferred stock. Mattersight shares will no longer be traded on Nasdaq.
Barak Eilam, CEO of NICE, highlighted the possibilities in the market for a company that can combine the behavioral and predictive analytics of the two providers, saying that he hopes the efforts will help the firm’s customers to “deliver the next generation of smart, personalized customer connections.”